Before I started Shavestix in 2020, I spent my entire career as a writer and editor for newspapers, magazines and in corporate marketing. I often joked that it was the only thing I knew how to do.
That was until I had to teach myself how to create a product, package it, sell it, build a website, source ingredients and materials, produce it, scale it and ship it on pallets to far away warehouses. Then I had to learn how to create a mini-TV studio in my house (which takes a surprising amount of lighting) and pitch it on TV. And that was just the first year.
So ... yes, I can do more than write. But it seems fitting to tap into my old skills and share my stories about being an entrepreneur in real life - the people you meet, the wins and losses, the mistakes you learn from, and those little signs that remind you to keep going.
If you have read this far, and you want to hear more - look for my posts every Friday.