I learned EXACTLY how an influencer can change your business.
This is a significant milestone for Shavestix, and one of my favorite business moments. It’s the kind of experience every entrepreneur needs – where someone you admire lifts you up and says you’re on the right track.
On Instagram and YouTube, Marnie Goldberg (@MsGoldgirl) is a VERY popular and successful beauty influencer. She has more than 200k YouTube followers and more than 60k Instagram followers. I started following her several years ago, searching for makeup tutorials. This was during the "baked" makeup craze, which I still don't understand - LOL.
And here was Marnie, doing tutorials for actual, real life grown women like me! (I think that was even in the title of her videos). I was hooked. Marnie is BEAUTIFUL. She is a little younger than me, but in the same stage of life (college kids/empty nester). She’s honest, genuine and has great tips and perspectives on beauty, fashion and all kinds of other topics.
It's been part of my early morning routine to watch my favorite YouTube videos with my coffee, and @msgoldgirl is the first one I watch. So after we launched in 2020, I reached out to her and asked if I could her some Shavestix to try. She graciously agreed.
She didn’t love it … which was disappointing…but she did make a few suggestions. I appreciated her feedback and used it to make a few improvements to our product.
Fast forward to 2023 … Shavestix had evolved, we’re on QVC, we got a call back from Shark Tank … things are happening. I contacted Marnie to see if she’d be willing to try Shavestix again. She got right back to me, which was so lovely, and agreed to give us another try.
I was truly thrilled to hear that she loved using it! She included it in her weekly email newsletter, which was so great, and then she featured it in her monthly favorites video, "The Best Finds from July 2023.” PLEASE WATCH THIS!!!
I won’t ramble on about the video…because she says it better than I can … but I had chills watching it. To see a HUGE influencer talking about Shavestix, holding it up, telling her 200k viewers how much she genuinely LOVES our product (as well as her husband and her adult sons) … I was speechless and a little teary-eyed – LOL.
Then the orders started coming in, and I haven’t taken a breath since. Marnie – THANK YOU!! BTW – she didn’t even want to take a commission for the sales. But I’ll find a way to pay her back.
